Have your packaging go further this Mother's Day
Gift buying is ramping up with the mid-year celebration of Mother’s Day this May 14th. This is a perfect opportunity for retailers and small businesses to make your paper packaging do more for you this Mother’s Day.
You know how it goes, there is a lot of last-minute shopping that happens on Mother’s Day. Help your customers put their best foot forward by simply bagging your products in a way that can be presented to mum as a perfect gift straight from the store.
How to Wrap a Gift For Your Customers This Mother's Day
Plan ahead and set up a gift-wrapping station.
We are all time-poor so your customers will thank you (and maybe even return for their next gift purchase!) if you remove the need for them to wrap at home. It also saves them money on buying their own bag and tissue paper, not to mention scissors and sticky tape or double-sided tape. Not to mention not everyone has the knack for wrapping presents so you'd save them the trouble.
Offering an option to wrap gifts provides convenience for your customers and a style statement for your brand, plus it is super simple to set up in-store! You could run a promotion or charge a small fee for a gift-wrapping service to boost those KPIs.
Offer to tissue wrap at time of purchase.
No need to rewrap gifts when they are so beautifully presented by the store. Tissue paper is inexpensive but offers a premium finish to products. Have a couple of tissue colour options available so your customers can select their (or their mum’s) favourite and neatly gift wrap your product in the tissue paper before placing it in your choice of paper bag. You can also try using the tissue to pad out the bag or create visual appeal by having the tissue overhang the edge of your bag.
Finishing touches.
Go the extra mile and offer your customers gift toppers or gift tags. Adding a personal touch such as a swing tag will allow your customers to write a personal message for mum. You could also use stickers to seal the paper bag or tie it up with jute string to add a rustic flare.
Don’t forget your online shoppers! If you have an online store give your customers the option of selecting gift wrapping and personalised messages at checkout.
We’re providing you with everything you need to get you started on your Mother’s Day packaging this year.
