With Valentine’s Day just around the corner, now’s the perfect time to consider how you plan on putting a romantic spin on your packaging.
Whether you’re looking to add a touch of luxury to your packaging or create a memorable Valentine’s Day unboxing experience for your customers, curating a special selection of themed packaging is a great way to embrace this special day while elevating your product's presentation.
Here’s how you can embrace themed packaging this Valentine’s Day as a shop owner.
What packaging to stock this Valentine’s Day
With so many options available, it can often be difficult to decide which packaging to stock for Valentine’s Day. At the end of the day, the best packaging depends on your product/s, brand style, budget, and sustainability goals.
Popular packaging options for shops include:
- Valentine’s Day-themed gift and carry bags,
- Tissue paper,
- Sticker labels, and
- Mailing packs, protective cartons, and satchels for safely shipping your products.
But the best part? Most of these options can be used year-round to package your products, so there’s no need to completely overhaul your packaging for just one day of the year. Instead, making simple swaps, like opting for themed tissue paper, can be enough to put a romantic twist on your products for Valentine’s Day.
Ready to put your order in? Be sure to get your packaging order in well ahead of Valentine’s Day, but don’t forget to consider:
- Packaging sizes,
- Colour mix,
- Quantities, and
- Lead times.
Choosing the best Valentine’s packaging for your business
When you think of Valentine’s Day packaging, it’s only natural to imagine soft, layered tissue paper, colourful gift bags, and elegant sticker labels that elevate the presentation of your items. But there’s no one-size-fits-all approach. Instead, different businesses and products call for different packaging.
There’s no denying that some businesses absolutely boom over the Valentine’s Day period, so here’s a quick roundup of some popular packaging options based on your business type:
- Florists: Tissue paper provides a pop of colour and cushioning for your special Valentine’s Day arrangements and bouquets.
- Jewellery: Custom-printed gift bags paired with themed tissue paper are a great way to elevate your products, promote your brand, and create an exciting unboxing experience for the lucky recipient.
- Chocolate and confectionery: Food-grade tin-tie bags with windows are the perfect way to keep your products fresh while providing your customers with a glimpse of the goodies inside.
- Beauty and candles: Wrap delicate items in layers of velvety tissue paper to keep them protected and place them in Valentine’s Day-themed gift bags for a complete packaging solution.
- eCommerce: Ensure your products arrive in pristine condition with safe, secure packaging options such as cartons, mailers, and satchels. Put a romantic spin on your packaging with the addition of tissue paper and sticker labels.
Custom branding options: Seasonal packaging that showcases your brand
Embracing seasonal holidays doesn’t have to come at the expense of branded packaging. Custom printing is a great way to create festive packaging that still embodies your brand. Rather than completely redesigning your packaging range for Valentine’s Day, you can incorporate branded bags, custom tissue paper, and personalised sticker labels for the holiday period, which can be easily paired with your regular core packaging components.
Why choose Paperpak for Valentine’s packaging?
As the largest supplier of recyclable retail packaging in Australia and New Zealand, PaperPak offers a wide range of premium packaging solutions. Our custom print service makes it easy to customise your packaging while still embracing seasonal themes, like Valentine’s Day.
Australian-owned and operated, you can count on PaperPak for reliable supply during busy retail periods. While we own manufacturing facilities in seven countries, we also offer Australian-based manufacturing capabilities using Australian materials, helping us minimise potential supply chain disruptions while ensuring exceptional service.
Explore our Valentine’s Day edit for a curated collection of stylish packaging to add a special touch to your V-Day gifts.
FAQs: Valentine’s Day packaging
Q: What is the best Valentine’s Day wrapping paper for retail stores?
A: For many retailers, tissue paper is the most practical Valentine’s wrapping option. It’s faster to use than traditional wrapping paper, works across gift bags, boxes, and eCommerce orders, and creates a premium look when layered.
Q: What sizes of Valentine’s Day gift bags should I stock?
A: While it depends on the products you carry, generally a mixed size range works best. Stock small gift bags for jewellery and accessories, medium carry bags for candles, beauty, and boxed gifts, and large bags for fashion and multi-item purchases.
Use our bag size guide to find the right bag for your products.
Q: Is Valentine’s wrapping paper recyclable?
A: Our tissue paper is recyclable, so you can continue making sustainable packaging choices for Valentine’s Day.
Q: What’s the fastest gift-wrapping setup for busy shops?
A: Fast wrapping is key to enhancing efficiency during the Valentine’s holiday rush. The quickest setup often combines pre-sized gift bags with tissue paper, which can be sealed with a simple sticker label. This avoids time-consuming wrapping while still delivering a Valentine’s-ready presentation. Keeping tissue pre-folded behind the counter can help to speed up packaging during those peak trading periods.
Q: What packaging works best for shipping Valentine’s orders?
A: For eCommerce orders, we recommend using a durable mailing pack or postage carton lined with Valentine’s tissue paper inside to enhance the overall presentation. Not only does this approach protect the product in transit, but it also delivers a festive unboxing experience when your customer opens the package.
